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AI chatbots for small business websites

A good AI assistant answers the questions your team hears every day, at any hour, in your tone of voice, and knows when to pass a conversation to a person. A bad one makes things up and frustrates customers.

We build the good kind: assistants grounded in your own documents, policies and product information, with clear limits and a smooth handover to your team.

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Where an AI assistant helps

Assistants work best where questions are frequent and the answers already exist somewhere in your business:

  • Pre-sales questions about products, services, availability and delivery
  • Customer support for orders, bookings and account questions
  • Internal help desks that answer staff questions from handbooks and procedures
  • Qualifying enquiries and booking calls before a person picks them up

Grounded in your content

Instead of relying on what a model happens to know, the assistant looks up the answer in your approved content (web pages, FAQs, product data, policies) and replies from that. If it can’t find a confident answer, it says so and offers to put the customer in touch with your team.

When answers depend on live information such as order status or availability, we connect the assistant to the right system through a secure integration.

Built to be trusted

Customers should always know they are talking to an assistant, and you should always be able to see what it said. We include:

  • Clear labelling and an easy route to a human
  • Conversation logs and simple reporting on what people ask
  • Guardrails on topics, tone and the actions it may take
  • Data handling designed with UK GDPR in mind
  • Accessible chat widgets that work with keyboards and screen readers

Website, messaging and beyond

The same assistant can live on your website, in your help centre or in messaging channels your customers already use. We also build community assistants and bots for Discord; see Discord bot development.

FAQs

AI chatbots & assistants: common questions

Will the chatbot make things up?

We design against it: the assistant answers from your approved content, is told to admit when it doesn’t know, and is tested against real questions before launch. No AI is perfect, so we also add human handover and review logs regularly.

Can it work with my existing website?

Yes. The assistant is added as a lightweight widget that works with most websites, including WordPress, Shopify and custom sites, without slowing the page down.

What happens to customer conversations?

Conversations are stored securely for review and deleted on a schedule you choose. We use AI providers and settings that do not train on your data.

  • AI automation

    Agents and automated workflows that take repetitive admin off your team’s plate.

  • Integrations & APIs

    Connect your CRM, accounts, payments and shop so data flows without re-keying.

  • Websites

    Fast, accessible small business websites that are easy to update and found in search.

Got an idea, or a process that’s eating your week?

Tell us about it. We’ll come back with honest advice on what’s worth doing, even if the answer is “not much”.

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